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Metro Job Market Pulse · General Market Conditions · October 2026

General Market Conditions Labor Market Report: OR NONMETROPOLITAN AREA — October 2026

Rural Oregon's manufacturing and government losses outpace its health care gains.

Oregon's 5.0% unemployment rate has held steady for 19 months, but nonmetro counties are absorbing a 4,300-job manufacturing decline and 4,000-job government drop that health care's 12,100-job annual gain cannot fully offset.

Free archive edition. Published by WageScape as sent to subscribers; data as of October 2026.

Key indicators

  • Oregon unemployment rate: 5.0% — vs 4.1% U.S. rate; stable since Aug 2026
  • Statewide manufacturing job loss: -4,300 jobs — Largest annual sectoral decline in Oregon
  • Oregon wage growth rank: 30th nationally — Down from historical top-5 status, 2020-2026
  • Counties with employment decline: 24 of 36 counties — Year-over-year through September 2026

Key takeaways

Manufacturing losses hit hardest outside Oregon's metro core.

Statewide manufacturing shed 4,300 jobs over the past year, the steepest sectoral decline in Oregon, and nonmetro counties carry outsized exposure given manufacturing's traditional concentration in rural industrial bases. Advertised pay for Manufacturing Production Worker/Assembler roles sits at a flat $36,670 locally, trailing the $39,520 national median, consistent with softening local demand.

Government job losses compound rural economic exposure.

Oregon government employment fell 4,000 jobs statewide over the past year, a trend with amplified local effect in nonmetro counties where public-sector payrolls often anchor local spending and household stability. Commerce leaders should treat public-sector stability as a watch item this cycle.

Wage erosion makes nonmetro Oregon a harder sell for investment.

Oregon's slide to 30th nationally in cumulative wage growth since 2020, with $73 billion in estimated missing wages statewide, directly weakens the state's pitch to employers weighing where to locate new facilities or expand existing ones. Nonmetro areas, competing against both coastal Oregon metros and out-of-state rural markets, face this headwind without the healthcare and tech wage gains cushioning Portland-area numbers.

Health care remains the one dependable nonmetro growth engine.

Statewide health care and social assistance employment grew 3.8% over the past year, adding 12,100 jobs, and advertised pay for roles like Certified Nursing Assistant/Home Health Aide ($52,000 metro median, up moderately) outpaces the national figure by a wide margin. This divergence signals health care demand is structural in rural Oregon, tied to an aging population and care-access gaps that point to sustained, longer-term hiring need.

Median advertised pay by role — OR NONMETROPOLITAN AREA

General Market Conditions roles, October 2026. Source: WageScape.
Role25th percentileMedian advertised pay75th percentileMetro trendNational median
Retail Sales Associate$27,794$33,280$36,932Stable$33,340
Retail Cashier$28,797$33,038$34,632Stable$31,268
Warehouse/Fulfillment Associate$33,765$39,000$41,600Stable$38,480
CDL Truck Driver$61,454$78,584$89,375Moderate increase$78,872
Delivery Driver$30,282$33,675$35,415Stable$34,826
Construction Laborer$37,440$41,600$44,070Stable$40,727
Electrician$66,768$87,318$96,720Significant increase$71,835
Manufacturing Production Worker/Assembler$33,480$36,670$40,353Stable$39,520
Customer Service Representative$34,621$39,520$43,000Moderate decline$39,520
Food Service Worker$30,264$34,122$37,095Stable$33,764
Certified Nursing Assistant / Home Health Aide$41,080$52,000$56,228Moderate increase$41,600
Administrative Assistant/Office Clerk$37,440$43,643$48,500Moderate decline$44,552
HVAC Technician$62,373$72,040$73,580Significant decline$71,406
Registered Nurse$95,997$116,272$125,273Moderate increase$102,252
Software Engineer$113,986$145,920$163,928Stable$154,403
Data Engineer$108,750$152,955$156,816Significant increase$138,000
Accountant$57,840$67,038$75,750Stable$72,000
Financial Analyst$72,584$86,263$89,854Moderate decline$94,646
HR Generalist/Manager$52,124$67,500$81,130Significant increase$74,477
Marketing Specialist$53,257$95,155$112,821Significant increase$62,916
Operations Manager *$74,251$84,722$97,466Stable$86,294
Elementary/Secondary School Teacher$44,929$63,744$71,112Significant increase$55,908
Account Manager$56,810$90,000$110,135Significant increase$94,009
Warehouse Manager *$62,370$89,000$109,959Significant decline$75,000
Business Analyst$80,631$92,760$94,983Moderate decline$98,302

* State-level figure shown where metro postings were too few.

WageScape's median is calibrated to correct for spurious low-value postings (reported as the 60th percentile of raw advertised pay). Download: CSV · JSON

Industry snapshot

SectorMedian advertised payPay trendPostings trend
Construction$58,074Moderate declineSignificant decline
Manufacturing$87,500Moderate declineSignificant decline
Retail Trade$39,581Moderate increaseSignificant decline
Transportation, Warehousing & Utilities$58,000StableSignificant decline
Information$96,057Significant increaseSignificant decline
Financial Activities$60,000StableSignificant decline
Professional & Business Services$76,370StableSignificant decline
Education & Health Services$82,606Significant increaseSignificant decline
Leisure & Hospitality$35,360StableSignificant decline
Government$67,145Significant increaseSignificant decline

Local market conditions

Oregon's nonmetropolitan counties operate within a statewide labor market holding at 5.0% unemployment for September, a rate stuck in a narrow 5.0%-5.3% band for 19 consecutive months, with rural counties disproportionately exposed to the state's 4,300-job manufacturing decline and 4,000-job government employment drop over the past year. Construction and health care gains statewide (up 2,000 and 1,700 jobs respectively in September) offer rural economies partial offset, but sectors with historically strong nonmetro footprints — manufacturing, timber-adjacent production, government services — are contracting.

What it means

Rural and nonmetro employers face a labor market where statewide wage growth has fallen to 30th nationally since 2020, a competitive erosion that compounds when local advertised pay for production and logistics roles (Manufacturing Production Worker at $36,670, Warehouse/Fulfillment at $39,000) sits flat against a 3.3% statewide CPI benchmark used to set 2026 minimum wage increases. Commerce leaders evaluating whether nonmetro Oregon is positioned for new investment or expansion should weigh that government and manufacturing — two historically stabilizing employment bases outside urban centers — are shrinking locally while health care and construction absorb only a fraction of that loss; consider reviewing county-level nonfarm employment trends before assuming statewide stabilization applies evenly across nonmetro geography.

Looking ahead

Expected release: Oregon Employment Department publishes October county-level data on November 18; watch whether the 24 counties that lost nonfarm employment year-over-year through September expand or contract, as this will clarify whether nonmetro softness is spreading or stabilizing.

Emerging pressure point: PacificSource's fourth layoff round since September 2025, cutting 134 jobs across Springfield, Bend, Salem and Portland by December 31, touches multiple nonmetro-adjacent communities; monitor whether other regional health insurers or rural hospital systems follow with similar WARN filings.

Early indicator: National WARN activity remains elevated (3,860 notices, 340,316 workers affected through late October) even as Oregon's own WARN-notice volume has fallen 71% year-over-year; divergence suggests Oregon-specific conditions, worth tracking for whether national volatility eventually reaches the state.

Potential inflection point: Labor force participation softness tied to accelerating baby boomer retirements is a demographic trend with particular force in rural counties with older population profiles; commerce leaders planning facility expansions or relocations should factor in a shrinking available workforce independent of wage competitiveness.

Sources

  1. Oregon Employment Department — Oregon unemployment held at 5.0% in September, range-bound 19 months
  2. Oregon Employment Department — Manufacturing shed 4,300 jobs statewide over the past year
  3. Oregon labor market research notes — Oregon ranks 30th nationally for wage growth since 2020, $73B missing wages
  4. Oregon Employment Department — Health care added 12,100 jobs, 3.8% annual growth statewide
  5. Oregon WARN Act notice — PacificSource WARN filing for 134 workers effective Dec. 31, 2026
  6. Oregon Employment Department — Oregon October county data releases November 18, 2026

Methodology

Advertised pay from active employer job postings, not survey data. WageScape's median is calibrated to correct for spurious low-value postings: distribution analysis shows roughly the lowest 10% of raw values are erroneous entries, so the reported median is the 60th percentile of raw advertised pay. WageScape observes 98% of U.S. job openings daily.

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