Partnership to combine rich market-level compensation and workforce data with predictive people analytics modeling


TrenData, a leading global provider of AI-driven people-analytics solutions, and Greenwich.HR, the largest provider of real-time intelligence in today’s job market, are announcing a strategic partnership to include real-time benchmarking data as part of TrenData’s people analytics solution.

In many cases, obtaining accurate market-level data is often challenging as data sources can be unreliable, leaving decision makers to draw wrong conclusions and make poorly informed decisions about recruiting needs or compensation packages, potentially causing talent to leave or payroll costs to spike unnecessarily. But with Greenwich.HR’s unmatched insight coupled with TrenData’s powerful predictive people analytics capabilities; business leaders can make competitive decisions with more reliable data.

“Providing reliable and current benchmarking data to compare against internally generated metrics is essential to help business leaders adapt to industry changes in real time,” said TrenData co-founder and CEO Tom McKeown. He continued, “incorporating Greenwich.HR’s market data into TrenData’s people analytics models will further elevate our solution as a must have for organizations looking to optimize their workforce production.”

As companies brace for a more perilous economic environment and face broad uncertainty, the ability to predict current workforce trends, compete for top talent, and anticipate industry needs will be critical to staying competitive.

“Alone, internal data is insufficient for business leaders to assess market forces, understand industry trends, and evaluate the competitive landscape,” said Greenwich.HR CEO Cary Sparrow, “But the reliable internal metrics and analytics in TrenData coupled with accurate, transparent, real-time labor market data through our joint solution enables more agile business intelligence to help business leaders make quicker, more impactful decisions.”

TrenData’s cloud-based, scalable software solution leverages a high-powered artificial intelligence engine to generate predictive analytics and deliver insights for HR decision makers across dispersed datasets. Using the software’s natural language interface, business leaders can predict workforce demands, examine trends among key groups, and benchmark internal compensation and recruiting data against real-time job market intelligence to react more quickly to market changes, ultimately enabling organizations to approach their labor costs with more innovation and less confusion.

The companies will be doing a joint webinar to debut the new solution in the coming months. If you would like to learn more contact

About TrenData
Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Greenwich.HR delivers real-time labor market intelligence to all audiences – practical, timely, comprehensive. The company was founded by experienced business leaders who understand how poor data creates confusion and waste.